Wine Tasting Experience

Services Provided

• Brand Identity
• Visual Direction
• Print Design
• Physical Brand Assets

Objective

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To design a premium visual identity and supporting physical materials that reflect the sensory, atmospheric nature of the wine tasting experience while maintaining clarity and elegance.

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About the Project

Designing for Atmosphere and Experience

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The Wine Tasting Experience required a brand presence that could be felt physically, not digitally.

The goal was to communicate quality, mood, and storytelling through printed materials that guests interact with directly.

Kiso approached the project by focusing on restraint, materiality, and composition—allowing design details to support the experience without distraction.

Strategy

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Experience-Led Identity

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The brand was developed around the feeling of the wine tasting itself: calm, considered, and immersive. Visual decisions were guided by atmosphere rather than trends.

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Visual Restraint

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limited colour palette and refined typographic system were used to create a sense of balance and sophistication across all materials.

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Print-First Design

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Design assets were created specifically for physical use, including leaflets and banners, ensuring clarity, legibility, and impact in real-world environments.

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Consistent Application

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All materials followed the same visual rules, creating a cohesive brand presence throughout the physical space.

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Key Challenges

• Communicating atmosphere through print
• Balancing elegance with clarity
• Ensuring designs worked at different physical scales

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The Solution

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Kiso delivered a refined brand identity supported by carefully designed physical assets. The result is a cohesive, premium presence that enhances the overall wine tasting experience without overpowering it.

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Results

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Result 1
A cohesive and elegant brand identity

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Result 2
Clear, well-crafted printed materials that support the experience

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Result 3
A stronger sense of atmosphere and brand cohesion on-site

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Outcome

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The Wine Tasting Experience now has a considered physical brand presence that aligns with its quality and atmosphere, creating a lasting impression through thoughtful design.

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